Introduction
Running a global, high-performance web platform has never been more challenging. Companies are constantly pursuing to perform equally well from Beijing to Boston, Savannah to Sao Paulo. While website performance now influences whether a quarter's revenue numbers are made or missed, it is also challenging to stay a step ahead of your customers' expectations. Today's online content creators need to manage expectations for a global internet user base that reaches almost 3.6 billion people. Improving performance increases a site's conversion rates, but it can also have a significant impact on search engine rankings. Google includes overall site speed as part of its page-rank algorithm.
To tackle the current market demands, most e-commerce and internet-based companies offering products and services are choosing CDN for faster and more reliable content delivery.
What is a CDN?
A Content Delivery Network (CDN) typically offers its subscribers the ability to deploy a cached copy of their content to a global network of servers. Under CDN, the main server is connected to servers spread across multiple geographic regions. The data is replicated to all the servers so that when the user tries to access the information, it is directed to the nearest server. The data stored on the main server is constantly replicated to all the CDN servers, which ensures a faster response and data replication in case the data is lost on the main server. Content Delivery Networks are functional when swift streaming of data is required.
Need for Multi-CDN?
A Multi-CDN implementation can offer enhanced performance, improved resiliency, and greater flexibility. A Multi-CDN approach also allows you to reach new regions or markets. For example, suppose your primary CDN provider does not have a presence in China, and you need to provide services to customers in that region. In that case, a Multi-CDN implementation is your optimal strategy. If your primary CDN provider does not offer video streaming, you must utilize another CDN's platform to deliver those services to your end-users. Multi-CDN Architectures allow you to provide your end-users with the best possible experience.
Benefits of Multi-CDN
Multi-CDN infrastructure comes with tons of benefits for small and medium businesses. Whether you want to keep your costs low or get better protection against downtime, this configuration gives you the competitive advantage you need for today's business world. Following are some of the benefits of having a Multi-CDN strategy.
Low Latency Delivery
With more PoPs distributed over a wide area, latency issues are managed well by rerouting content requests to the most nearby server. In short, lagging and buffering problems are taken care of with a multi-CDN strategy.
Better Geographical Coverage
With multiple CDN providers on your side, you can penetrate deeper to reach the territory beyond regional audiences. A multiple CDN approach optimizes the traffic over a wide range of cities/ countries and routes the content to the most optimal server closest to the end-user.
Lowers Vendor Dependency
Becoming too dependent on a single CDN vendor puts your business vulnerable. If they change their price structure, go out of business, or suffer from a data breach, switching your content to another provider could take a significant amount of time.
100 Percent Uptime
With a single CDN strategy, there is always a chance of your provider going down for several reasons. And you will end up losing customers. Multi-CDN makes it possible to have 100 percent uptime, so you're always available when someone wants to use your application, platform, or website. Resiliency is critical for delivering a quality customer user experience.
Lower Operational Cost
More significant bandwidth utilization leads to higher operational costs. But, with a multi-CDN setup, the most optimal and cost-effective network is chosen for content delivery, thus helping streaming platforms enhance cost-effectiveness.
Improved Security
The largest providers will talk up their reliability stats and their available resources to ensure service uptime. But, as we've seen on numerous occasions, there isn't a company on earth that is immune to technology failures, security breaches, or acts of God. Spreading the reliability risk as part of a multi-CDN strategy can reassure site owners that the reliability of their entire network is not a risk from a single point of failure.
Conclusion
Data growth and media consumption will only increase multifold in the coming years, and Multi-CDN is a great way to offer better user experiences through more coverage, performance, and redundancy. Hence, you need to perform the proper due diligence before implementing any implementation. By joining hands with multiple CDN vendors, modern-day businesses can assure a flawless experience and achieve scalability without compromising on security.
If you plan for a capacity increase, you need to make critical technical choices. At Psychz Networks, we don't just talk about CDN; we deliver. We are a full-service company, working with our customers to create the custom solutions they need for their specific uses. We'd be happy to speak with you about your current CDN strategy and discuss areas where we may be able to help.
To know more about our CDN services, please visit https://www.psychz.net/cdn.html. You can also write to our sales team at sales@psychz.net or call us US/Canada: 800-933-1517 / International: 626-549-2801.
